25 — 26OCTOBER 2018
Annual event for the leading players of the MICE industry
MOSCOW, 2 DAYS, 3 VENUES
NEWS
7 September

The headliner of the IMG Show educational program will talk about summits and medical congresses

7 September

New advertising opportunities for participants of the IMG Show 2018

6 September

IMG Show Pre-Party Guests will enjoy a unique show of phenomenal human capabilities

20 August

Celebrate autumn at IMG Show Pre-party with benefit for your brain and soul

14 August

IMG Show is useful, beautiful and delicious

    Aims of the International MICE Geography
    Show Russia

    acquaintance

    Introduction of prospective MICE destinations to Russian corporate buyers

    Communication

    A unique format of communication for meetings and event industry participants

    Progress

    Professional education and growth of MICE buyers and providers

    Experts

    Ekaterina
    Samorukova

    Special Events Travel Supervisor, Amway

    Denis
    Klementyev

    Head of special projects, Orange Business Services

    Andrey
    Gusakov

    Marketing expert of DATAFORUM

    Ekaterina
    Kovaleva

    Co-founder and PR Director of Hello Computer

    Larissa
    Tishevskaya

    Business Development Manager, USA & Europe of International Conference Services, Ltd., Managing Director and parnter of Arena Destination Marketing

    Yulia
    Zholya

    Managing director of National association of event planners, owner of Show&Motion agency

    Maria
    Stashenko

    Founder at Wonderfull, innovation consultancy

    Sergey
    Dunaev

    Managing partner of Multiways

    Yulia
    Cherednichenko

    Hatha yoga coach

    Maria
    Loginova

    PA to business owner

    Arina
    Negina

    Head of meetings, groups & events HRG Russia

    Artem
    Timakov

    Founder and ideologist of the creative Brain Agency

    Artem
    Chernyshov

    MITT Event Director

    Ekaterina
    Lopukhina

    Marketing manager, Korea Tourism organisation

    Sergey
    Karpushin

    First rank rescue expert of the Rescue Team of Moscow

    Maxim
    Shandarov

    Trade & MICE Promotion Executive, Department of Culture and Tourism of Emirate Abu Dhabi

    Ekaterina
    Kondratova

    Yoga and meditation teacher

    Vadim
    Vinogorov

    Operations Director of Avocado Toast

    Andrey
    Leontyev

    TV reporter, TV host, race driver

    Sergey
    Armishev

    General Director, Special Project Agency

    Aleksey
    Pashkov

    Author of courses on the history of art, lecturer, author of guides

    Mila
    Sidorina

    Marketing director of Vipservice

    Valeriy
    Ryzhov

    Designer, Art director of “Salvador D” creative lab

    Irina
    Buryak

    Artist, illustrator

    Elizaveta
    Panfilova

    Publisher of Buying Business Travel Russia online edition

    PROGRAMME

    24
    October
    HOSTED BUYER ORIENTATION DAY
    AZIMUT Hotel Smolenskaya Moscow (Smolenskaya str, 8, Moscow)
    18:00 - 19:30 Introductory seminar
    19:30 - 21:00 Networking cocktail

    25
    October
    WORKSHOP DAY
    The Ritz-Carlton, Moscow (Tverskaya str., 3, Moscow)
    9:00 - 9:50 Registration of participants
    10:00 - 14:00 Individual meetings of exhibitors and hosted buyers*
    11:00 - 14:00 Educational program Buyers Lounge**
    14:00 - 14:50 Lunch
    15:00 - 18:00 Individual meetings of exhibitors and hosted buyers *
    15:00 - 18:00 Educational program Buyers Lounge**
    18:00 - 21:00 Final cocktail

    * On preliminary appointment in the online account

    **Only for hosted buyers, corporate buyers and TMC representatives, MICE and event agencies that have registered for the workshop


    26
    October
    EDUCATIONAL CONFERENCE
    Soglasie HALL (Prospekt Mira,16, Moscow)
    9:00 - 10:00 Registration*
    Hall I (simultaneous interpreting)
    10:00 - 12:00 Block 1

    Welcome

    Ways to register for the event
    Ekaterina Samorukova, Special events travel Supervisor, Amway


    Are there simple and convenient solutions for painless guest registration? How not to spoil the mood when the visitor has not attended your event yet?


    How we arranged registration on the basis of face recognition and what other options are available?

    Denis Klementyev, Head of special projects, Orange Business Services


    Registration systems: expert judgement

    Andrey Gusakov, Marketing expert of Data Forum


    What is a horror triangle for event planners and what is the way to eliminate it? Who is a "hostage" in our industry and how to release him?

    There will be curious facts and real case studies that will make you take a new look at some issues.


    Phygital. Trends in impressions marketing. What technologies are efficient and feasible?

    Ekaterina Kovaleva, co-founder and PR director of Hello Computer


    What are the ways to surprise your event guests? Entertainment on the edge of realities creates a WOW effect, involves guests into an unusual contact with technologies and transfers them into the future. Do you still think it is something far-fetched and requires exorbitant budgets? We will show you that Phygital is affordable and efficient.


    Medical congresses: what can you learn from pharmaceutical companies?

    Larissa Tishevskaya, Development manager of International Conference Services, USA and Europe; Managing director and partner of Arena Destination Marketing

    Trends that influence event planning and arrangement. New ways of event arrangement with the examples of several international congresses. Evolution of the profession of an event planner. Ideas and tools that let you reach a completely new quality of event implementation.


    12:00 - 13:00 Coffee break
    13:00 - 14:30

    Block 2

    Moderator: Elizaveta Panfilova, Publisher of Buying Business Travel


    Event design: obligatory elements.

    Yulia Zholya, Managing director of National association of event planners, owner of Show&Motion agency

    How to make an integral and a consistent product? What obligatory components make an event efficient?


    Design thinking in event planning: methods and experience in the arrangement of Design Thinking Camp

    Maria Stashenko, founder of Wonderfull Lab, a design thinking laboratory


    One of the quickest and most popular world techniques of development of all kinds of projects has proved to be very useful for event planning. The tools of empathy and immersion into visitor experience, as well as quick prototyping and inexpensive tests of ready-made solutions will suit the taste of Russian event planners. How does it work? It will be explained by Maria Stashenko, a famous practical expert and evangelist of the design thinking method on the example of a global meeting of design thinkers from all over the world Design Thinking Camp, which will be organized by Wonderfull Lab team in Moscow.


    MICE industry loves visually. Addressing video content.

    Sergey Dunaev, Managing partner of Multiways


    How to spoil an event video? How to fill a selling video with cool content. How many persons are engaged in making a 90-second video? The budget is spent, but the video is necessary – the way out.

    Life hacks from professionals.

    Hall II (in Russian, without simultaneous interpreting) 
    10:00 - 12:00

    Intellectual art warm-up 

    Aleksey Pashkov, historian, author of courses on the history of art


    We will “warm up the brain” and solve several picturesque riddles. To start with, we will try to get into Surikov`s creative lab: we will have to guess, what impressions – sometimes absolutely occasional ones – induced ideas of his pictures. Then we will rack our brains on Vasnetsov`s frise “Stone age” and look for historic mistakes in it.

    By the way, as for historic mistakes, there are enough of them in Bryullov`s Last Day of Pompeii. So Bryullov will have a lot to bear, too.

    Then we will rack our brain on the meaning of Moscow Courtyard by Polenov: this painting is not so simple as it may seem, as well.

    And finally, we will solve several riddles about Russian rulers who played the key role in the destiny of Moscow. It will be interesting and informative!

    Interactive session: the image of Moscow

    Moderator: Mila Sidorina, Marketing director of Vipservice

    What souvenirs do you bring from your trips? We think that postcards from different countries and cities are on trend, so we will join our efforts to create a MICE postcard of the capital.


    The designer will demonstrate the image visualization technique, from idea to picture. Then we will make a MICE postcard together with the artist.


    Valery Ryzhov, designer, art director of “Salvador D” creative lab

    Irina Buryak, artist


    Moscow`s facilities for event planning. Novelties of the season

    13:00 - 14:00


    Panel discussion: Moscow as a center of attraction of event arrangement

    Moderator: Tatyana Anisimova


    Panel discussion with the participation of the experts of the business travel industry and the hospitality industry of Moscow. What should a region offer apart from congress centres and hotels in order to host international congresses and summits?


    Experts:

    Larissa Tishevskaya, Managing director and partner of Arena Destination Marketing, Development manager of International Conference Services, USA and Europe

    Artem Chernyshov, Director of MITT Exhibition

    Oxana Baydakova, Sales manager of WorldHotels association

    Andrey Toryanik, Expert of event management, IQ PRO

    * Admittance only for the participants of the Workshop on October 25

    CLOSING CEREMONY
    Loft Hall (Leninskaya Sloboda str, 26 bld 15)
    18:30 - 22:00 «MICE Dream» Gala Dinner*

    * On preliminary invitation of the organizers


    Partners

    General partner
    Educational conference partner
    Educational confernce partner
    Partner of hosted buyers reception
    Closing ceremony partner
    Trasportation partner
    Strategic partner
    General information partnership
    Information partner
    Strategy information partner

    Venue

    Hosted Buyer Orientation Day
    October 24
    AZIMUT Hotel Moscow Smolenskaya
    (Smolenskaya str., 8)
    55.7462330,37.5803999
    Workshop
    October 25
    The Ritz-Carlton, Moscow
    (Tverskaya str., 3)
    55.757273, 37.612850
    Conference
    October 26
    Soglasie HALL
    (Prospekt Mira, 36)
    55.7790585,37.6337869
    Closing Ceremony
    October 26
    Loft Hall
    (Leninskaya Sloboda str, 26 bld 15)
    55.7088200,37.6514744